5 Mistakes to Avoid When Creating Eloqua Campaigns (and How to Do It Right)

Creating email marketing campaigns inside Eloqua is arguably the core functionality of the tool… but what if I told you that you were doing it wrong? As long as an email goes out to its intended target audience, you’re doing it right, of course — but there’s always room for improvement and my 5 tips just may help you do it better! Read on for five mistakes to avoid when creating Eloqua campaigns.

Mistake: Including Seed Test Results in a Production Campaign’s Insight Reporting

• The Issue: Testing a campaign canvas by activating it and sending emails from there to a seed list BEFORE a production list inside the same campaign leads to incorrect reporting metrics. By default, Eloqua will include all email sends after campaign activation in the campaign…