Everyone likes to feel appreciated. It’s a shared desire. No one wants to feel like they’re just another number or another name on the call list. Making people feel special is how we build relationships, how we retain top talent, and how we win (and keep) customers. It’s how businesses create fans, brand cheerleaders, and customer advocates. It’s how marketers ensure their product or service stands out in the minds of target accounts.

Accomplishing this doesn’t have to be difficult, nor expensive. You can create that warm and fuzzy feeling in your prospective and current customers with a little planning and creativity.

Our Full List of Prospect and Customer Appreciation Ideas

Here are seven ways to show prospects and current customers you appreciate them. And because our marketing team is a little obsessed with the 5 Love Languages right now (the basic premise…

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