Marketers are currently scrambling to decide how to email during a crisis. Should we send more? Should we send less? Can I email my entire database? These are all valid questions that many of us are trying to answer in these unprecedented times.
Relationship One is here to help. To make it easier for you, we have put together some Do’s and Don’ts and gathered some helpful resources from others in the business to assist you as you navigate these uncharted waters.
DO acknowledge the current situation.
Inbox activity is up 27% according to World Data. People are opening and reading emails that acknowledge the current situation. They are at home checking their inbox and they want to read emails that provide tools, solutions, and value to them.
DON’T send COVID-19 emails to your entire database.
COVID-19 messages are not transactional, so don’t send them to everyone…