Building segments in Oracle Eloqua is similar to stacking blocks to complete an architectural masterpiece. Leveraging multiple filters within a segment helps marketers hone in on the who associated to the target audience for their marketing campaigns. Segments are also a great way to pull data together for analysis. While segment building itself may seem straight forward (check out this great read for a breakdown) like most things within the Eloqua platform, there are varying levels of complexity. In this blog post, we’re going to cover a few advanced ways to run segmentation within Eloqua to hopefully help reduce the amount of time spent manipulating data outside of the Eloqua platform.
In terms of advanced ways to run segmentation in Eloqua, we’re focusing on three specific functions available within the segmentation area; merge, intersect and trim.