Like many marketers, you may still be recovering from GDPR. Perhaps you are still implementing new rules, regulations, and procedures to ensure your compliance. If you’re among a select few, you’re finally feeling comfortable with your privacy governance. No matter where you sit in the spectrum of adjustment, it’s time to start thinking about the next wave of regulation, CCPA.

CCPA stands for the California Consumer’s Privacy Act. This new regulation was voted into law in 2018 and goes into effect on January 1, 2020. At its core, CCPA gives California consumers greater ownership, control, and security over their personal information. Similar to GDPR, CCPA gives California consumers a number of rights and protections that businesses need to accommodate.

Key components of CCPA

The Right to Know and Access Information Collected

CCPA gives California consumers the…

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