Artificial intelligence (AI) has been pushing its way into the marketing scene for the past few years, using customer data and machine learning to anticipate customer needs and improve their experience. In email marketing, AI has the ability to remove a lot of guesswork, helping to create content and assets that speak to customers, delivering higher conversions, and increasing your ROI.

We all know how important personalization and optimization have become in email marketing. Customers are looking for partners who understand their needs, and that understanding has to come across in the emails we send to them. Personalization is only as good as the data you have. In order to use customer data in field merges, dynamic content, or for deployment send time, you would need to verify, or blindly trust, that the data is available, clean, and up to date. Sending email with bad…

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