Is your team able to keep up with the demands of the always on digital world? Do you feel your organizational structure and approaches are holding you back? Maybe it’s time to find a better way to support the business, deliver on goals, and serve growing customer expectations. Before you re-draw the org chart, there are are a few key factors to consider to better enable your teams, drive revenue, and delight customers.
To best serve customers, organizations need to break down the functional silos that have kept marketing separated from other areas. No longer can data or technology be isolated, marketing organizations need a unified view of the customer and be able to pivot between channels. Isolating marketing teams by product, or line of business, isn’t an effective or efficient practice in today’s digital world.