As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send that COVID-19 email at all.

We are embarking on a time where there are no playbooks, no easy answers, and no crystal balls that can say exactly when and how the COVID-19 crisis will play out. As marketing leaders, we’re obligated to rethink our value proposition and how we engage with customers to ensure our businesses’ long-term stability.

This an opportunity to maximize your productivity and position yourself for future success – accelerating your digital transformation. What processes can you optimize or update to make these campaigns run more smoothly in the future? How does…

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