Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how?

Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and accelerate sales leads. This concept is known as customer-powered marketing. And together, you can go further, faster.

For the best results, you must mobilize advocates to help you provide the social proof B2B buyers need to make informed purchase decisions. Advocates can also give you instant feedback on messaging and content before it goes to market. Moreover, they can influence what’s being said about your brand online by publicly sharing their positive experiences.

In collaboration with an army of customer advocates,…

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