Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.”
In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more direct route to get the insights you need to build better products and boost adoption rates.
An engaged advocate community can provide a system for regularly collecting meaningful feedback from a large group of customers. That information can then be used to improve your product offerings, and inspire customers to adopt new features faster.
Our customer Carbon Black recruited more than 100 customer advocates to provide product insights for R&D, and over 500 to boost their marketing team…