If you could buy the answer to your company’s ideal email frequency, you wouldn’t be taking the time to read this article. Marketers come to us each year searching for an answer that, without individual analysis, doesn’t exist.
They ask questions like, “How often should we be contacting our marketable database? What is the industry standard?” The answer is always, “It depends on you, your contacts, and their reactions to your communications.”
Every company wants to offer an experience their customers can’t get anywhere else. If you are in the business of differentiating yourself, why would you want a blanket approach to your touchpoint frequency?
This can be an lengthy undertaking, so if you’re wondering where to start, you’ve come to the right place! These steps will get you on your way to a customized, well-performing touchpoint frequency strategy.