In recent years, a typical haircare revolution has taken the beauty world by storm where beauty products went from same ingredient for all to products that are customized as per the individual’s issues and needs. Freewill is one such company that promotes personalized haircare products.

What is the brand’s philosophy?

Freewill is focused on the individual’s uniqueness to help create suitable products based on one’s hair profile (types, issues, needs), lifestyle, and hair goals. With the use of Artificial Intelligence and machine learning, they claimed that their product has the power to solve one’s hair problems and fulfill all of one’s hair goals.

What are the ingredients in Freewill? Are they au naturel?

With the rising concern for environment and personal health, the number of ecowarrior consumers increases, and so is the look-out for brands that embrace eco-friendly…

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