Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive?

According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human connections.

If you manage an advocate community, don’t forget that you give your community members a ton of value by providing this sense of social connection and purpose. Meanwhile, you’re also delivering valuable resources, technical how-tos, and educational activities that benefit your company’s goals. I’d say that’s a win-win situation.

As the Advocate Marketing Manager at Influitive, I’ve had the privilege of getting to know our VIP community. It’s full of talented professionals who are dedicated to discovering, nurturing,…

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