One of the primary benefits of using Eloqua is the ability to track some online activities and behaviors, and use the associated information in Segmentation, decisioning, reporting, and Lead Scoring. However, there can be many other activities, both online and offline that Eloqua does not track, which can be important metrics to make use of for marketing automation as well as Campaign measurement. You can extend Eloqua’s native capabilities by bringing this data into Eloqua by taking advantage of External Activities.

“What are these magical ‘External Activities’,” you may ask, “and how can I use them with my organization?” External Activities are just that – activities that occur externally, or outside of Eloqua native functionality. 

As an Example, it may be helpful to use an example of webinars. A marketer can create an External Activity with the…

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