Can you think of a time when someone did something nice to you for no apparent reason?

It may seem like this happens rarely. And maybe that is why when it does, it really stands out. When someone does something to help us in some way, we feel grateful. And when we feel grateful, we also feel like we want to do something for the other person.

What you are feeling in these situations is the law of reciprocity. This feeling that we get from wanting to help others or give them something can be a useful tool to help you achieve a goal.

Here are some ways you can use the law of reciprocity for effective persuasion.

What is the Principle of Reciprocity?

The principle of reciprocity is a term in social psychology. To put it simply, it means that if someone does something nice for you, you have the built-in tendency to want to do something nice for them.

This is apparent in almost all social…

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