David Cardiel is the Head of Global Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.

Tune in and Get Inspired to:

  • Keeping it simple with a 2-tier approach for addressing new leads
  • Building a single touch attribution model and scoreboard in an effort to review marketing’s overall contribution
  • Complete handoff from marketing to sales
  • Procuring specific campaigns for better demand generation
  • Leadership providing opportunities to build strong teams



Key Takeaways:

[:50] Who is David and what does he do for Cision?
[2:25] What problem was David originally trying to solve?
[5:30] What results has David seen so far, by…

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