Liane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software like Eloqua. She shares her journey and process in this week’s episode.
Tune in and Get Inspired to:
- Creating and utilizing integrated dashboards to gather key data points
- Increase productivity with team education
- Quality segmentation is a key to effective email marketing
- Execute a personal email in a way that is trackable — via Eloqua
- Leverage the power of marketing automation
[:40] Who is Liane and what does she do for Protiviti?
[4:00] What results has Liane seen so far when it comes to her marketing maturation process?