In an effort to allow sales reps to focus on selling product, Sarah Smith, Marketing Operations Manager at Thomson Reuters, cleaned up their lead management system. Using a one lead per contact approach, their sales reps can now focus more on selling their products to qualified customers vs. prospecting a potential customer. Find out more of the journey on this weeks episode!

Tune in and Get Inspired to:

  • Introducing a centralized demand center
  • Benefits of a one lead per contact approach
  • Use profiler and outreach tools to manage a leads engagement history
  • Getting the sales channel buy in for a sales development team
  • Inspiring, implement and integrating new ideas



Key Takeaways:

[:55] Who is Sarah and what does she do for Thomson Reuters?
[1:55] When developing their one-lead-per-contact system, what were Sarah and her team originally trying to solve for?
[3:55] Where…

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