Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week’s episode!

Tune in and Get Inspired to:

  • Really tell your story after you know your audience and their challenges, and how your portfolio can help them.
  • Learn about immersion vs. promotion.
  • Success can be found in how you change the wording on the invite to the party, whatever party that is.
  • Allow your audience to fall in love and trust your product and community, and then when they’re ready, they’ll buy.



Key Takeaways:

[:40] Who is Lance and what does he do for Wiley?
[2:40] It’s important to…

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