Your reputation matters. As a business owner, you know that your reputation is important, and when it comes to email deliverability, your reputation as an email sender matters. The better your email reputation, the more emails make it to the inboxes of your recipients.

The first step is determining your email reputation in the first place. Is your email reputation affecting your email delivery? Your email reputation is the measurement of the quality of your list and the extent that you follow best email practices. To find out what Internet Service Providers (ISPs) and other email receivers think of your email-marketing program, visit Talos. You will have free access to the same data ISPs and other email receivers use to determine whether to accept or reject your emails. You will receive a score and with this score, you’ll know whether you need to continue following…

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