Delivering an email at the right time is key to effective engagement. The definition of “right time” includes where contacts are in the buying cycle and when contacts are checking their inboxes. We’ll look at options to ensure emails are delivered at the right time and, when necessary, how to override Oracle Eloqua’s defaults to ensure your emails get to the right contacts.
The best time to send an email depends on several factors, including your organization’s engagement metrics, the email content and the audience. Sometimes it makes sense to send an email to everyone at the same time. For other campaigns, you may need to send an email over a longer period.
For example, if the email is part of an ongoing nurture campaign and uses a signature rule, you’d schedule the email during business hours so if the recipient replies to the email, people are…