Quick security check to keep out hackers and limit access to personal data

I don’t need to tell you that data is valuable. It is central to all we do in targeting, personalization, qualifying leads, and reporting. With anything that is precious, we have an obligation to secure it. It’s not just the right thing to do, it’s our legal responsibility. Both the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) require the protection of personal data.

For all of us, a data breach would be a real-life horror movie. Penalties can be levied against our organization if we fail to maintain reasonable security practices, and there are potential repercussions for any individuals whose data was hacked.

As in any creepy thriller, there are right things and wrong things to do (like splitting from the group when you’re exploring a haunted…

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