Oracle Eloqua‘s segmentation functionality allows marketers to target audiences based on behavior, personal data, or company information. Once a segment is in place, it can be leveraged to define campaign membership, reporting, and even scheduled data exports.
Learning the ins and outs of segmentation can help you get the most out of your Oracle Eloqua database. Here, we’ll configure a segment that excludes unreachable contacts; uses a shared list and individual contact, a common practice for seed lists; and includes contacts based on contact field values and email activity.
Create the segment
In Oracle Eloqua’s top navigation bar, go to Audience > Segments.
On the Overview screen, click Create a Segment. Eloqua will display templates that have been recently used or added to the system. For this how-to, we will start with a blank segment to get a clear understanding…