Need to send an email, integrate with a Salesforce.com campaign, or report on campaign member form submits? Look no further than the Campaign Canvas within your Oracle Eloqua instance.

Nestled within the Orchestration toolbox, Campaign Canvas can perform these functions and many others with its wide variety of elements, or campaign steps.  Think of these steps like the different types of tools and paint brushes in an artist’s kit, helping you to paint the brightest picture and accomplish many of your marketing objectives.

The four main types of tools in Campaign Canvas are: Audience, Assets, Decisions, and Actions. There are add-on tools that can extend the functionality of the campaign canvas available through the Oracle Eloqua AppCloud, but today we’re going to focus on these core features available out-of-the-box in Oracle Eloqua.

Some tips before you begin:

  • Plan…

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