For marketers interested in the technical aspects of email deliverability, it won’t be long before you come across the acronyms SPF (Sender Policy Framework), DKIM (Domain Keys Identity Management), and DMARC (Domain-Based Message Authentication, Reporting and Compliance). Besides being catchy jargon, understanding these concepts and what they do is important to managing the email deliverability of your company, particularly when it comes to setting up your Eloqua instance.

So, before I write about what SPF, DKIM, and DMARC can do, let’s be clear about what they cannot do: They cannot, by themselves, be a panacea for any email deliverability woes. All three can help you develop a great sender reputation amongst ISPs and other email recipient systems; however, if you negate to follow good email practices, SPF, DKIM, and DMARC won’t save you.

What they will do is…

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