Let’s face it: We send a lot of emails, and important messages can get lost in the noise. While there’s no way to control what other organizations are sending your contacts, you can prioritize your communications to help ensure that high-value emails are noticed.
The system described here uses Email Groups and Shared Filters to prevent overcommunication to individual contacts. It creates a window of time around your urgent communications by delaying the delivery of lower-priority emails to ensure important messages get the attention they need.
Email Group Alignment
Before any system can be implemented, you’ll need a way to categorize and prioritize the emails you send. Oracle Eloqua Email Groups are a great tool for this task, as they are attributes of the emails themselves, unlike field and custom data object (CDO) data, which are attributes of Contacts.