Every piece of content that is put out into the world has an experience around it. That’s what we call a content experience.
If you’re using content in any marketing strategy—demand generation, inbound, ABM, sales enablement, or even something totally different—optimizing the experience optimizes your results. That said, marketers aren’t always presenting their content in a way that promotes a great experience for the end user. If you’re a modern marketer, you already know experience is important.
And if content is a crucial part of your strategy, you likely know that focusing on your content experience drives revenue. If you don’t, we’ve got the data to prove it.
User Experience Meets Content Experience
But what role does user experience play in content experience? In a previous life I studied how humans interact with technology and one of my focuses was…