Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn.

So why is employee advocacy such a big deal, and why should it be a priority for your organization? There are 5 main benefits of having a solid employee engagement strategy. I’ll explain each of them, then share our 14 best tried-and-true tactics for engaging employees in the section below.

1. Employee engagement improves company communication and education

Better education on company news fosters a sense of unified purpose. An employee advocacy program helps solidify company learning and culture. News travels faster—people talk about the company’s successes and product launches. Plus,…

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